Service 2 of 3 · Experimentation

Turn friction into learning.

Find where the journey breaks, form better hypotheses, test with discipline and turn every result into the next decision.

Research

Find the signal.

Combine funnel analysis, behavioural evidence and qualitative insight to identify the problems worth solving.

Experimentation

Prove the change.

Prioritised hypotheses, clean test design and clear readouts that separate signal from noise.

What is included

Everything in experimentation.

  • Conversion funnel audits
  • Heatmap and session analysis
  • A/B and multivariate testing
  • Landing page design and build
  • Landing page optimisation
  • Experimentation roadmap
  • Test analysis and learning loops
The principle

Don't optimise opinions.

Every experiment starts with evidence and ends with a decision. The objective is a better-performing system, not one winning test.

Checkout button test · example
Control3.42%
Variant B4.18%
Confidence96%
↑ 22.2% conversion · decision: scale
Next in the loop · 3 of 3

Acquisition: scale what actually converts.

Next

Make the funnel
work harder.

A free 30-minute call. No pitch, no commitment.

Talk experimentationNot sure? Answer five questions →contact@mktstudios.com
What happens next
  1. 1
    Tell us about the opportunityStart hereFive short fields. About two minutes.
  2. 2
    We reply within one business dayIf we are at capacity, we tell you.
  3. 3
    A free 30-minute callNo pitch, no commitment. An honest view on whether we can help.