Work

Proof, not promises.

Each case shows the problem, the intervention, the signal and the commercial outcome, not just a big number.

E-commerce · CRO

Checkout friction became the growth lever.

Behavioural analysis exposed a mobile drop-off pattern. A focused experiment removed friction instead of adding more traffic.

+22.2%Conversion lift
6 wksTo learning
Acquisition

Creative performance followed behaviour.

Audience and creative decisions were rebuilt around downstream conversion signals rather than top-of-funnel engagement alone.

4.2×ROAS
−31%Wasted spend
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